第四百三十四章:营销方案(1 / 2)

书桌之前,谢云天父女二人面色激动侃侃而谈。

“由于时间太过局促,所以这段时间内,我们的产品还无法全线铺设,所以营销重点主要是枫城各大商场,想要段时间内快速扩大销售量,最好的途径就是讲价促销!”

谢云天扶了扶眼镜唾沫星子横飞:“马上就是双十一了,我们可以趁着这个机会,推出统一的促销活动,利用海报和展板在商场之中大幅宣传,我相信一定能起到不错的效果,所以我建议从三个方向……”

谢雨霏眉头微皱听着谢云天的营销方案。

“爸,降价促销的确可以短期内的确可以扩大销售额,但您我却不认同您的方案!”

“天使之泪未来注定走的是品牌化和高端化的路子,现在产品刚上线就采用降价倾销的方式,势必会降低天使之泪在消费者心中的价值!”

谢雨霏沉声说道:“的确,双十一却是是个良好的契机,但双十一的影响时间最多也就半个月而已,并且双十一活动其实是在透支消费者的消费潜力,我们的考核时间有三个月,如果采用这种营销方式,双十一之后,天使之泪的销售额恐怕会飞速下降,原本有购买需求的顾客也会因为价格因素,放弃购买等待下次优惠,后果反而得不偿失!”

“嗯,你说的对,是我操之过急了!”

谢云天认同的点了点头。

若非家族给他们的只有三个月时间,凭借天使之泪的潜力,想要做大根本就不是问题,但现在当务之急是要完成家族考核,他同样感到压力。

“雨霏,你有什么建议?”

“我的想法是这样的,天使之泪的前期市场调研和反馈很好,已经证明了它的潜力,所以必须保证相对较高的品牌价值,否则这款产品就会失去意义,降价倾销绝不可取,我的建议是,可以趁着双十一推出优惠活动,但要保持原本的价格没有太大浮动,我们可以通过赠送礼品,套装销售优惠,或者抽奖的方式进行,这样既能通过其他方面激起消费者的购物冲动,又不会影响商品的品牌价值!”

谢雨霏一脸郑重的说道。

“你的想法不错,但赠送礼品和抽奖的方式已经是常用的销售套路,跟其他同类产品相比,并没有太大优势!加之天使之泪作为新产品,很多消费者其实依旧对它抱有怀疑观望的心态,这样的活动效果恐怕并不能达到预期!”

谢云天有些烦躁的揉了揉脑袋:“不过,这也是不可避免的事,毕竟对于一款新产品来说,最缺的就是世间,可惜,我们现在没有多余的时间了!”

“是啊!若是家族肯在给我一年时间,结果一定会截然不同!”

谢雨霏贝齿轻咬的攥着粉拳。

以现在谢氏的底蕴,她有信心一年之后,整个谢氏将会成长为真正的商业巨颇。

但她当初创办谢氏的目的就是为了可以回归家族,现在这个机会来了,他不敢赌若是这次失败,老太太是否还会点头;并且,一年之后,谁又知道会出现什么新的变故。

“雨霏,爸,先喝点茶休息一下吧!”

辰昊笑着将茶水端了过去。

“好香啊!”问道那淡淡的香味,谢云天瞬间有种神清气爽的感觉。

“嘿嘿,那是当然,这茶以枸杞红包桂圆为主,还加入了核桃仁,冰糖,桑葚等补血益气的食材,具有强肾名目的功效,最适合加班熬夜,体力不足的人群!”

辰昊笑着说道。

“好,好茶!”

谢云天喝了一口,双眼放光。

这茶水入腹,肾脏之中似乎有一股暖流涌动,那种被掏空的感觉一扫而空,更是横扫疲惫,有种耳清目明的感觉。

“小子,你有心了!”

谢云天满意的点了点头。

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