第162章 论持久战(2 / 2)

温晓光做了个单手向上的动作,“真正考虑到用户体验进行设计的衬衫,在你做这个动作的时候,衬衫是不会从裤子里被拉出来的,但凡客的就会,我真的买过试过。”

“人们几乎不会注重这一点细微的差别,看起来它好像改变不了什么,掉出来又怎样?再放进去不就完了,衬衫质量又没问题。”

“我不这么理解,我觉得这就叫符合标准而没有用户体验!而这个细微的差别里藏着我们的取胜之道。”温晓光敲着桌子讲出这句话。

设计衬衫的时候,在领子下加个半衬,可以让领口挺括……

在袖口掐出6个褶皱,可以更贴合手臂……

……

温晓光都佩服这群工匠设计师,一件破衬衫能研究到这个地步,不过有的时候也真是需要这样的人。

有一个人发言,“温总,问题是,这些细节没几个人会真正的意识到啊?”

“我知道,但我会坚持这么做,坚持做好品质的产品,这不容易,现在就可以下结论,这是一场持久战,未来的一年,我们会缓慢的增长,最近这一个月的盛况很难拥有,未来的两年,我们会在口碑上和凡客出现明显的差别,而三年后,凡客存不存在都是另一回事了。”

他不是在忽悠,他自己真的坚信。

而且三年后凡客本来就没了,应该说过了2010年就以光速在消失,名存而实亡。

好品质的产品会在口碑之中慢慢成长,中国的消费者和网民又不是傻子,只不过这需要时间,终有一天,会在未来的一天会迎来爆发。

“那你之前说的,凡客在帮忙……是什么意思?”

温晓光想起来了,他首先问道:“人都有攀比心理是不是?”

“对。”

“其实我们与优客的竞争,谁赢谁输的标志不是销售额或者别的什么东西,而是当我们一旦在消费者心目中建立起,优客稍微贵一点但品质好、凡客虽然便宜很质量差的印象时,他们就结束了。没错,他们更便宜,但28与38有区别吗?虽然很多人对价格敏感,但没那么敏感。”

陈北神情一怔,这特么的,才是杀人诛心啊!

“陈年不断的给消费者凡客很便宜的概念,他以为产品的质量足够,但其实穿着不舒服的,所以结果不是他想的价廉物美,而是人们更信任的一句老话:一分钱,一分货。”

“我本来就在想,拼资本肯定拼不过,只能想办法突出我们的品质特点,这个办法可不好想,现在他这样大肆降价,相当于白送,不是帮我们又是什么呢?”

温晓光这一通逻辑下来,的确是让所有员工眼前一亮,尽管有些反常,但也算另辟蹊径,说不定就能走出一条路。

可陈北有些忧心,“虽然如此,可凡客这种力度的促销,肯定会影响到我们的。”

“那是当然,人家的办法也是办法,别老指望别人一点效果都没有,真金白银砸下去的凭啥呀?我们的数据下滑是肯定的,但手里也有2000万的资金,把钱精细了花,并且坚决不去胡乱扩充产品类别,那样增加来的销售额没有意义。”

为什么100亿的目标弄死了这家公司?因为他们拿这个销售目标倒推需要扩张多少品类,需要多少库存量、

这意思就是,卖什么能让这数字早点达到,那就卖什么。

……

……

散了会之后,陈北找到温晓光。

“咱这就是死扛啊,您之前电话说的下死手,可没在会议上讲、是什么?”

Tip:网页底部有简繁体切换,我们会帮您记住选择。
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