第五百六十三章 牛头人一族的绝佳特产!(1 / 2)

(防盗,晚上发。)摘要:伴随着科技的进步与智能网络的覆盖模式,近年来游戏行业的兴起国民们有目共睹,游戏的传播方式不再拘泥于刻板的宣传模式,游戏的影响力也逐渐扩大到了生活的方方面面,相对应的游戏公司也需要随着时代的高速发展而不断融合资源,创新更迭,提高绩效,而多元化战略正好迎合游戏行业内的规划需求与发展目标,在经济全球化背景下,多元化战略作为企业发展首选的模式同样适用于游戏公司,本文通过以三七互娱为例阐释多元化战略对游戏公司绩效的影响。

关键词:多元化战略;游戏公司;绩效;影响;三七互娱

多元化战略是企业在运营过程中为了更多的占领新市场和开拓新市场所采取的市场战略手段,也是企业需要规避在运营单一事业过程中所遇到的风险,有针对和准备的进入到新的事业领域当中所采用的战略规划。将多元化战略实际运用到游戏公司能有效地提高公司绩效,为游戏公司的发展带来从量变到质变的过程。

1、多元化战略的宏观背景

迈入2021年,在国家对疫情的有力控制下,人民的生活步入正轨,经济文化也呈现一片复苏的大好形势,2021年4月30日,根据国家统计局所公布的相关数据显示全国文化产业发展基本恢复到疫情前水平[1],这对于在文化产业中占很大比重的游戏行业来说是一个十分有利的消息,尽管疫情的到来并未使得游戏行业遭受太大的影响,但线下活动的无法开展始终影响到游戏公司的绩效。通过文化产业的回暖,对于大多数的游戏公司来说这意味着文化产业的大发展和大繁荣可以促进带动更多的游戏公司走上持续化发展的道路[2]。

从去年的疫情暴发到现在的疫情稳定,国家从财政,制度,金融等多个方面颁布相关政策扶持文化产业的发展,疫情虽阻挡住了人们出行的脚步,却无法控制到线上网络的传播速度,越来越多的新媒体出现带动着疫情防控期间的文化产业发展,但由于各家企业都想挤进线上市场导致文化产业间的竞争环境十分激烈,诸多的传统型线下企业在此时经不住疫情影响被社会淘汰,但在这短短两年的时间里,也涌现出了诸多转型成功的文化产业,而这些企业大多依靠着多元化战略模式加速转型和升级,在居民消费水平显着提高的疫情防控期间同样收获颇丰,获得了更多样化的发展模式和资金收入渠道,例如三七互娱在疫情防控期间所做出的转型值得大多数的游戏公司借鉴[3]。

2、多元化战略的简析和分类

(一)多元化战略的简析

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